![]() And eventually, if you are a good tribe leader, these readers move from readers to followers and from followers to customers. Then, over time, they trust you because you serve them with what you do. Initially, your tribe will be your readers. I’ve talked about this before, but your tribe is the people who share common interests, goals, life stage, business interests, etc. (She published and self-published books, using affiliate sales and integrated advertising models as her monetization strategy.) 3. ![]() Tsh Oxenreider, author of Notes from a Blue Bike, is a brilliant example of building trust and community with her readers, and then building a successful business with her platform. Even if they don’t actually “know” you, if you have built an online relationship with them, if you have spoken their language, shown that you understand their problems, lived in their living room, helped them in some way, then when it comes to a decision to purchase, they will remember you because they *KNOW* you. People like to buy from people they know. Keep writing and if you want professional writing jobs, get networking online (Linkedin especially) and offline (industry events) and you will find great results! 2. Larger companies are finally clued in that branded micro-sites alone don’t drive traffic and interest, great content does. Protip- There is a huge opening for talented writers who understand the key points of web readability for content marketing gigs. ![]() Use video to show your speaking ability and at the same time, give your readers and followers something of value they can use. Think of your blog as your billboard or living resume for your vast knowledge and skill set.Īre you an incredible speaker with something to share? Would you make a great keynote speaker? Then use your blog to show what you do and show how you do it. Build your Reputation with your Domain Expertise
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